The blog explores ten effective copywriting formulas tailored for social media to transform passive skimmers into active buyers. These formulas, such as AIDA (Awareness-Interest-Desire-Action), PAS (Problem-Agitate-Solution), and BAB (Before-After-Bridge), leverage psychological principles to captivate and engage audiences. They emphasize clarity, conciseness, and credibility, ensuring that social media content is not only attention-grabbing but also trustworthy […]
Although the internet is always active, there are specific times when engagement on social media peaks. Generally, the optimal times to post are between 9 a.m. and 2 p.m. from Tuesday to Thursday, with some variations depending on the platform. For marketers, Facebook remains the top choice, with peak engagement during mid-mornings on weekdays. Instagram […]
In the dynamic realm of digital marketing, every year brings forth new milestones and trends that reshape how brands engage with their audiences. We Are Social, in collaboration with Meltwater, has recently unveiled Digital 2024, offering a comprehensive view of the evolving landscape of social media and digital platforms globally. Let’s dive into the key […]
When everyone understands and believes in the shared goal, they are motivated to work cohesively.
Putting the customer at the core of your product development ensures relevance and resonance.
