The blog explores ten effective copywriting formulas tailored for social media to transform passive skimmers into active buyers. These formulas, such as AIDA (Awareness-Interest-Desire-Action), PAS (Problem-Agitate-Solution), and BAB (Before-After-Bridge), leverage psychological principles to captivate and engage audiences. They emphasize clarity, conciseness, and credibility, ensuring that social media content is not only attention-grabbing but also trustworthy […]
Demystifying the Myth: The Best Times to Post on Social Media
Although the internet is always active, there are specific times when engagement on social media peaks. Generally, the optimal times to post are between 9 a.m. and 2 p.m. from Tuesday to Thursday, with some variations depending on the platform. For marketers, Facebook remains the top choice, with peak engagement during mid-mornings on weekdays. Instagram […]
A quick guide to picking the right branding agency for your rebrand
When evaluating potential agencies, consider their expertise in various aspects of branding and design.
Challenges of creating and structuring a multi-brand system
The concept of a multi-brand system has gained traction, allowing businesses to manage various brands.