Although the internet is always active, there are specific times when engagement on social media peaks. Generally, the optimal times to post are between 9 a.m. and 2 p.m. from Tuesday to Thursday, with some variations depending on the platform. For marketers, Facebook remains the top choice, with peak engagement during mid-mornings on weekdays. Instagram […]
Unveiling Digital 2024: Insights from We Are Social and Meltwater
In the dynamic realm of digital marketing, every year brings forth new milestones and trends that reshape how brands engage with their audiences. We Are Social, in collaboration with Meltwater, has recently unveiled Digital 2024, offering a comprehensive view of the evolving landscape of social media and digital platforms globally. Let’s dive into the key […]
Challenges of creating and structuring a multi-brand system
The concept of a multi-brand system has gained traction, allowing businesses to manage various brands.
The five-step process for running effective brainstorming sessions
A well-defined statement helps participants focus their creativity and ensures everyone is on the same page.