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Transform Your Social Media Marketing with These Copywriting Formulas

June 5, 2024 Richard Yu No comments yet

The blog explores ten effective copywriting formulas tailored for social media to transform passive skimmers into active buyers. These formulas, such as AIDA (Awareness-Interest-Desire-Action), PAS (Problem-Agitate-Solution), and BAB (Before-After-Bridge), leverage psychological principles to captivate and engage audiences. They emphasize clarity, conciseness, and credibility, ensuring that social media content is not only attention-grabbing but also trustworthy […]

Insights, Marketing

Demystifying the Myth: The Best Times to Post on Social Media

May 27, 2024 Richard Yu No comments yet

Although the internet is always active, there are specific times when engagement on social media peaks. Generally, the optimal times to post are between 9 a.m. and 2 p.m. from Tuesday to Thursday, with some variations depending on the platform. For marketers, Facebook remains the top choice, with peak engagement during mid-mornings on weekdays. Instagram […]

Marketing, Technology

A quick guide to picking the right branding agency for your rebrand

August 21, 2023 Richard Yu 3 comments

When evaluating potential agencies, consider their expertise in various aspects of branding and design.

Insights, Marketing

Challenges of creating and structuring a multi-brand system

August 21, 2023 Richard Yu 3 comments

The concept of a multi-brand system has gained traction, allowing businesses to manage various brands.

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